ERIC Number: ED450986
Record Type: Non-Journal
Publication Date: 1999-Jul
Reference Count: N/A
Marketing Fresh Produce to Local Schools: The North Florida Cooperative Experience [and] Cultivating Schools as Customers in a Local Market: The New North Florida Cooperative Experience [and] Acquiring Capital and Establishing a Credit History: The North Florida Cooperative Experience [and] Success of the New North Florida Cooperative: A Progress Report on Producer Direct Sales to School Districts. Small Farmer Success Story. Bulletins 1-4.
Department of Agriculture, Washington, DC.
These four bulletins describe how a group of limited-resource small farmers in northern Florida's Jackson County, the USDA, the West Florida Resource Conservation and Development Council, Florida A&M University, and the Federation of Southern Cooperatives organized the New North Florida Cooperative to increase farm income by introducing improved methods of marketing value-added agricultural products while encouraging innovative farming techniques. The cooperative recognized a considerable opportunity in serving local school districts with fresh agricultural products, and focused its marketing efforts in that area. The first bulletin gives an overview of the cooperative's history and operations. The second bulletin describes how a good working relationship was established with the Gadsden County School District through professionalism and courtesy, purpose and seriousness, accountability and commitment, sample products, and certification as a Department of Defense (DoD) vendor. The third bulletin recounts how the fledgling cooperative acquired capital and established a credit history. A written proposal, certification as a DoD vendor, an endorsement from the Gadsden county food service director, and the fact that the U.S. Department of Agriculture was working with them helped the cooperative obtain loans from their county development council and a local lending institution. The fourth bulletin enumerates the cooperative's success during its first year, and describes the difficulties encountered and how they overcame them. (TD)
Descriptors: Ancillary School Services, Cooperatives, Farmers, Food Service, Lunch Programs, Marketing, Rural Development, Rural Farm Residents, Rural Schools, School Business Relationship, Small Businesses
Full text at Web site: http://www.ams.usda.gov/directmarketing/publications.htm.
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: Department of Agriculture, Washington, DC.
Identifiers - Location: Florida