ERIC Number: ED450983
Record Type: Non-Journal
Publication Date: 2000-Oct
Reference Count: N/A
How Local Farmers and School Food Service Buyers Are Building Alliances: Lessons Learned from the USDA Small Farm/School Meals Workshop, May 1, 2000.
Tropp, Debra; Olowolayemo, Surajudeen
This report summarizes the educational highlights of a workshop sponsored by the U.S. Department of Agriculture, the University of Kentucky's Cooperative Extension Service, and the Kentucky Department of Agriculture aimed at boosting the use of locally produced fresh food in school feeding programs. The workshop was designed to provide a forum for local small agricultural producers and school food service buyers in Kentucky and surrounding states to network, teach participants about federal and state programs that give preferences to small or local vendors in the school lunch program, introduce emerging trends in school lunch purchasing that might create niche and seasonal marketing opportunities for small producers, enable small producers and school food service buyers who have already established successful direct marketing relationships to share their experiences, and inform participants about marketing assistance available to small farmers from government and university sources. The report addresses the following topics: the importance and benefits to farmers, schools, and students of farm-to-school marketing; product preferences of the school food service buyer; factors that influence a school food service buyer's choice of vendor; potential barriers to entry faced by the small producer; recommended approaches for breaking into the school food service market; case studies of successful farm-to-school marketing initiatives in California, Florida, Kentucky, and North Carolina; and how government programs can assist small farmers with school food service sales. Marketing checklists for small farmers and school food service directors and a resource section are included. (TD)
Descriptors: Ancillary School Services, Breakfast Programs, Case Studies, Elementary Secondary Education, Extension Education, Farmers, Federal Programs, Food Service, Lunch Programs, Marketing, Nutrition, Public Schools, Rural Extension, School Business Relationship, Small Businesses, State Programs, Workshops
Full text at Web site: http://www.ams.usda.gov/directmarketing/publications.htm.
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: Department of Agriculture, Washington, DC.