ERIC Number: ED450756
Record Type: Non-Journal
Publication Date: 2000-Aug
ICT and Marketing Challenges in Latin American Libraries.
Latin American libraries have experienced an important development in the last two decades. Telecommunications and Information Technologies (ITC) have been key elements in this process. There are leading institutions with remarkable programs; nevertheless it is necessary to design marketing strategies to improve their benefits. A case study based on the University of Colima (Mexico) library system is presented in order to analyze how ITC applications and marketing techniques have been harmoniously combined. Although every country in the region must find its own solutions, some ideas are presented to emphasize that marketing is not exclusively for businessmen. Marketing is the "science of strategy," and its main objective is client/user satisfaction. Libraries are encouraged to act enthusiastically on its applications. (Author/MES)
Descriptors: Academic Libraries, Case Studies, Foreign Countries, Higher Education, Information Technology, Library Administration, Library Development, Library Planning, Library Services, Marketing, Strategic Planning, Telecommunications, User Satisfaction (Information)
For full text: http://www.ifla.org/IV/ifla66/papers/038-110e.htm.
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Mexico