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ERIC Number: ED450258
Record Type: Non-Journal
Publication Date: 2000-Jan
Pages: 30
Abstractor: N/A
Reference Count: N/A
Skills Issues in Other Business Services: Professional Services. Skills Task Force Research Paper 16.
Penn, Roger; Holt, Richard
"Creative business services" have grown rapidly in Great Britain and are important in terms of their impact on the economy, including their contribution to international trade. They have helped and been boosted by such business changes as privatization, spread of information technology (IT), and contracting out of services. The sectors of management consultancy, advertising, and market research are subject to considerable structural change and a blurring of boundaries between them. This generates pressure toward multi-skilling. The sectors contain major employers of highly skilled knowledge workers, and they address skills gaps by on-the-job training. Such training tends to be highly company-specific for consultancy, less so for advertising and market research. Consultancy and advertising firms attach relatively low importance to external accreditation of qualifications, but market research firms attach a higher importance. Growth in and professional take over of IT skills blurs boundaries between creative business services and IT. The Internet has a profound effect on the sectors, especially advertising. Market researchers increasingly use the Internet for fieldwork. The Internet revolution affects consultancy with an increasing market for specialist advice on how companies can use the Internet to transform their businesses. (Appendixes include lists of organizations and individuals contacted and 49 references.) (YLB)
DfEE Publications, P.O. Box 5050, Sudbury, Suffolk CO10 6YJ, United Kingdom (SKT21). Tel: 0845 60 222 60; Fax: 0845 60 333 60; Web site:
Publication Type: Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Department for Education and Employment, London (England).
Identifiers - Location: United Kingdom (Great Britain)