ERIC Number: ED449913
Record Type: RIE
Publication Date: 1999-May
Effective Language for Communicating Children's Issues.
Coalition for America's Children, Washington, DC.; Benton Foundation, Washington, DC.
Maintaining that only by integrating communications into program planning and policy can Kids Count grantees and other child advocates achieve their goals, this document presents four studies examining the ways in which the media currently frame children's issues, the consequences of those frames, and possibilities for reframing media depictions to support particular policies. Chapter 1, "Public Opinion and the Challenge of Children's Issues" (Susan Bales), identifies the policy issues upon which the research was based, identifies communications challenges in translating children's issues for broad public support, describes the research, and presents suggestions for reframing children's issues. Chapter 2, "Children as a Political Issue--A Review of Current Public Opinion" (Margaret Bostrom), provides an overview of the current standing of children as a political issue, with additional emphasis on education, crime/juvenile justice, poverty, health care, and child care. Chapter 3, "How People Talk about Children's Issues: A Focus Group Report" (Margaret Bostrom), presents key lessons from seven focus groups regarding crafting communications related to children, adolescents, health care, poverty, welfare, crime, rebuilding communities, and taking action. Chapter 4, "The Influence of Local Television News Frames on Attitudes about Childcare" (Franklin D. Gilliam), explores the significance of framing as a news tool to influence viewers, and shows how various news frames influence child care attitudes. Chapter 5, "Language for Reducing Violence" (Axel Aubrun and Joseph E. Grady), recommends a variety of framings and metaphors for communicating messages about violence in American communities. Some chapters contain references. (KB)
Descriptors: Change Strategies, Child Advocacy, Childhood Needs, Children, Communication Research, Day Care, Early Childhood Education, Focus Groups, Mass Media Effects, Media Research, Political Issues, Public Opinion, Social Attitudes, Violence
Coalition for America's Children, 601 13th Street, N.W., Suite 400 North, Washington, DC 20005; Tel: 202-347-8600; Fax: 202-393-6137; e-mail: firstname.lastname@example.org; Web site: http://www.usakids.org
Publication Type: Opinion Papers; Reports - Research
Education Level: N/A
Sponsor: Annie E. Casey Foundation, Baltimore, MD.
Authoring Institution: Coalition for America's Children, Washington, DC.; Benton Foundation, Washington, DC.