At the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston (Texas), the faculty and administrators made a conscious effort to take a broad, extensive approach to designing and implementing a fully online masters program. This approach was entered in a comprehensive needs assessment model and sought input from students, faculty, industry leaders, technical specialists, and other stakeholders. In addition to focus groups of students and industry professionals who might be expected to hire program graduates, a Delphi process was developed and used with college faculty and administrators as a key element for the clarification of goals, expectations, and objectives for the entire program, courses, and student competencies. (Contains 13 references.) (MES)