This document describes ways to facilitate reflection and planning in challenging areas of school reform. It outlines a process, "image-making," that is based on research conducted with high-poverty schools that made substantial reforms over time. Image-making helps initiate thoughtful dialogue among adults in the school community by using metaphors and visual images to bring to the forefront and make visible those experiences, feelings, beliefs, and attitudes that often have no forum for expression and dialogue. Such reflection can help group members understand how different members of the school community perceive important aspects of a school and can provide the language for talking about sensitive issues that people might not feel free to discuss. The guidelines include questions to help a community determine whether it is ready for such reflection and to offer detailed tips on preparing for small-group discussion. A seven-step imaging process is described that includes an overview, laying the ground rules, posing the question and creating the individual images, sharing images within the small group, creating the group images, wrapping up group image discussion, and identifying impacts on the school. An appendix provides three examples of how creating a group image can unfold. (RJM)