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ERIC Number: ED448480
Record Type: Non-Journal
Publication Date: 2000
Pages: 8
Abstractor: N/A
Reference Count: N/A
Doing Televised Rhetorical Analysis as a Means of Promoting College Awareness in a Target Market.
Schnell, Jim
This paper describes aspects of doing televised rhetorical analysis as they relate to the promotion of college awareness in a particular target market. Considerations in the paper include variables that most professors encounter in their efforts to address the "service" expectations of their employment and how these variables can be commensurate with significant public relations goals of the institution. The professor/author of the paper was invited to do a rhetorical analysis of a gubernatorial primary debate carried by Ohio News Network television, based on his experience doing similar types of rhetorical analysis in various mass media markets and mass media channels, and he decided to cultivate a relationship with the news organization as a means to promote the institution where he teaches, Ohio Dominican College. The paper notes that how educators address "service" expectations can differ markedly, but the objectives of such efforts are fairly consistent. (NKA)
Publication Type: Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A