ERIC Number: ED447813
Record Type: RIE
Publication Date: 2000
Becoming a Fundraiser: The Principles and Practice of Library Development. 2nd Edition.
Steele, Victoria; Elder, Stephen D.
This resource presents the tools necessary for bringing librarians' development and fundraising skills up to the level necessary to lead an effective campaign. The book points out that there are significant differences between raising money for libraries, especially academic libraries, and raising money for other types of organizations. It shows librarians how library fundraising works, providing a realistic view of library development and explaining how to think about library fundraising and how to succeed. Chapters include: "Fundraising and You: A Personal Feasibility Study"; "Basic Concepts: The Art and Science of Fundraising"; "Building a Team: Development Staffing for Libraries"; "Planning To Raise Funds: Understanding, Initiating, and Evaluating Your Development Program";"Getting to Yes: The Major-Gifts Process"; "Fundraising with Friends Groups: The Role of Friends in Development"; "Black Holes or Black Ties? How To Make Your Events Worth the Trouble"; "Making it Personal: Demystifying Fundraising from Foundations, Corporations, and Planned-Giving Prospects"; "Enhancing Your Image: Communicating Strategically about Your Library"; and "Thoughts on the Future of Library Development." Includes a short recommended reading list and an index. (AEF)
Descriptors: Academic Libraries, Donors, Financial Support, Fund Raising, Institutional Advancement, Library Development, Library Funding, Private Financial Support, Public Libraries
American Library Association, 155 North Wacker Dr., Chicago, IL 60606-1719 (nonmembers $38; members $34.20). Tel: 800-545-2433, press 7 (Toll Free); Fax: 312-836-9958; e-mail: email@example.com; Web site: http://www.ala.org/editions.
Publication Type: Books; Guides - Non-Classroom; Reports - Descriptive
Education Level: N/A
Audience: Media Staff; Practitioners
Authoring Institution: N/A