ERIC Number: ED447579
Record Type: Non-Journal
Publication Date: 1999-Jul
Reference Count: N/A
Charter Starters Leadership Training Workbook 5: Community Relations.
This workbook is part of a series devoted to all areas of charter-school development. Fifth in the series, this volume focuses on community relations and how school founders can handle public relations, market their school, and deal with controversy. The text is divided into three sections. Section one examines why schools should engage in public relations and outlines the elements of an effective public-relations plan. It discusses how to develop a plan, pertinent laws, external communication, and internal communication, such as discussions with parents, students, and teachers. The second section describes a four-step process for marketing a school and the importance of publicizing a school and focusing on specific populations, such as potential parents and staff. The last section, "Moving Beyond Controversy," discusses the finer points of conflict management and describes the various types of conflict behavioral styles, such as avoiding, competing, and accommodating. It offers hands-on advice for dealing with interpersonal conflict and gives tips for dealing with internal and external politics. Each section features a selection of "tools" that contain activities to help generate ideas, to establish checklists that track what has been accomplished, and other information. (RJM)
Descriptors: Charter Schools, Community Relations, Educational Administration, Elementary Secondary Education, Leadership Training, Marketing, Nontraditional Education, Program Implementation, School Policy, Workbooks
Northwest Regional Educational Laboratory, 101 SW Main, Suite 500, Portland, OR 97204. Tel: 800-547-6339 (Toll Free).
Publication Type: Guides - Non-Classroom
Education Level: N/A
Sponsor: Office of Educational Research and Improvement (ED), Washington, DC.
Authoring Institution: Northwest Regional Educational Lab., Portland, OR.