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ERIC Number: ED447531
Record Type: Non-Journal
Publication Date: 2000-Nov
Pages: 30
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Why They Do What They Say They Do: A Closer Look at African-American and European-American Communication Styles.
Banks, Tracy V.
An earlier study compared the communication styles of African Americans and European Americans (Banks, 2000). Its purpose was to contribute to that body of literature by addressing some of the limitations of the extant research (e.g., by controlling for variables and by grounding the research in the framework of a theoretical perspective). The study focused specifically on the messages participants provided as the basis for their responses to the scenarios. This current study summarizes the results of that analysis and examines larger implications of the findings. Participants, 63 African-American and 60 European-American college students, responded to 6 scenarios. The rationales underlying the decision to employ a given strategy were of primary importance in this aspect of the study. Participants were asked to report their reasons for using a given strategy and their goals in each situation; rationales and goals were evaluated jointly. This issue was explored further during one-on-one interviews with 20 of the students. Consistent with the first (earlier) part of the study, this aspect of the study illustrated the need to consider a number of variables when developing communication theories and models to avoid oversimplifying the relationship between culture and communication. The rationales and the interview data reveal that numerous factors lead to similarities and differences in communication across cultures. Contains 2 tables of data and 20 references. Appended are "scenarios," coding indices for rationales, and interview questions. (NKA)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A