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ERIC Number: ED447527
Record Type: Non-Journal
Publication Date: 2000-Nov-8
Pages: 29
Abstractor: N/A
Reference Count: N/A
Problems and Prospect of Chinese Communication Study.
Chen, Guo-Ming
Chinese have systematically practiced communication for over two thousand years, but from the Western perspective communication education and research in Chinese societies only began to burgeon in recent decades. In addition to summarizing the Western and traditional Chinese communication study and practice, this paper identified four problems faced by the Chinese communication community: incomplete landscape, skill orientation, self-centeredness, and westernization. In order to tackle these problems, the author argued that they must be put under the framework of riding on the wave of globalization by leading the Chinese communication study and education to accomplish four goals: (1) to expand its perspective for a global picture; (2) to cultivate cognitive awareness to balance contradictions caused by the dialectical relationship between globalization and localization; (3) to equip the ability of flexibility to flow with and manage changes due to the impact of globalization; and (4) to acquire communication skills of sensitivity and openness to value diversity for continuous improvement. (Contains 43 references.) (Author/RS)
Publication Type: Information Analyses; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: China