ERIC Number: ED447338
Record Type: Non-Journal
Publication Date: 2000
Reference Count: N/A
E-Commerce Marketing State Competency Profile.
Ohio State Univ., Columbus. Tech Prep Curriculum Services.; Ohio Board of Regents, Columbus.; Ohio State Dept. of Education, Columbus. Div. of Career-Technical and Adult Education.
This profile provides the curricular framework for Ohio Tech Prep programs in e-commerce marketing beginning in high school and continuing through the end of the associate degree. It includes a comprehensive set of e-commerce marketing competencies that reflect job opportunities and skills required for e-commerce marketing professionals today and in the future. Introductory materials include an occupational area definition; key to profile codes; and state competency profile matrix. Competencies are divided into 31 units. This information is provided for each competency: whether business, industry, and labor determine the competency to be essential or recommended; grade level(s) at which technical educators feel the competency should be introduced, reinforced, or proficient; the competency number and statement; and list of competency builders. Units are e-commerce basics; marketing and business basics; economic concepts and international business; information technology basics; computer applications; Internet; programming; networking; information security; graphic design basics; digital media design; Web page design; personalization; electronic payment systems; promotion; consumer behavior; branding; integrated business systems; supply chain management; pricing; product management; customer relationship management; market research; data mining; data warehousing; marketing management; business management and entrepreneurship; financial management functions; e-commerce/business law, ethics, and legal issues; writing and documentation for marketing; and digital marketplace design. (YLB)
Descriptors: Articulation (Education), Associate Degrees, Business Administration, Business Communication, Competence, Computer Mediated Communication, Computer Oriented Programs, Computer Security, Distributive Education, Economics, Entrepreneurship, High Schools, Information Technology, Internet, Job Skills, Marketing, Postsecondary Education, Programming, Publicity, State Curriculum Guides, State Programs, Tech Prep, Technical Occupations
For full text: http://www.ohtpcs.org/tpcp/description.asp?cluster=ECOM.
Publication Type: Guides - Non-Classroom; Reference Materials - General
Education Level: N/A
Audience: Administrators; Practitioners; Teachers
Authoring Institution: Ohio State Univ., Columbus. Tech Prep Curriculum Services.; Ohio Board of Regents, Columbus.; Ohio State Dept. of Education, Columbus. Div. of Career-Technical and Adult Education.
Identifiers - Location: Ohio