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ERIC Number: ED447338
Record Type: Non-Journal
Publication Date: 2000
Pages: 115
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
E-Commerce Marketing State Competency Profile.
Ohio State Univ., Columbus. Tech Prep Curriculum Services.; Ohio Board of Regents, Columbus.; Ohio State Dept. of Education, Columbus. Div. of Career-Technical and Adult Education.
This profile provides the curricular framework for Ohio Tech Prep programs in e-commerce marketing beginning in high school and continuing through the end of the associate degree. It includes a comprehensive set of e-commerce marketing competencies that reflect job opportunities and skills required for e-commerce marketing professionals today and in the future. Introductory materials include an occupational area definition; key to profile codes; and state competency profile matrix. Competencies are divided into 31 units. This information is provided for each competency: whether business, industry, and labor determine the competency to be essential or recommended; grade level(s) at which technical educators feel the competency should be introduced, reinforced, or proficient; the competency number and statement; and list of competency builders. Units are e-commerce basics; marketing and business basics; economic concepts and international business; information technology basics; computer applications; Internet; programming; networking; information security; graphic design basics; digital media design; Web page design; personalization; electronic payment systems; promotion; consumer behavior; branding; integrated business systems; supply chain management; pricing; product management; customer relationship management; market research; data mining; data warehousing; marketing management; business management and entrepreneurship; financial management functions; e-commerce/business law, ethics, and legal issues; writing and documentation for marketing; and digital marketplace design. (YLB)
For full text: http://www.ohtpcs.org/tpcp/description.asp?cluster=ECOM.
Publication Type: Guides - Non-Classroom; Reference Materials - General
Education Level: N/A
Audience: Administrators; Practitioners; Teachers
Language: English
Sponsor: N/A
Authoring Institution: Ohio State Univ., Columbus. Tech Prep Curriculum Services.; Ohio Board of Regents, Columbus.; Ohio State Dept. of Education, Columbus. Div. of Career-Technical and Adult Education.
Identifiers - Location: Ohio