ERIC Number: ED446651
Record Type: RIE
Publication Date: 2000
External Constituencies, Outreach, and Public Relations: ERIC Trends, 1999-2000.
Kezar, Adrianna J.
Educational Research Information Center (ERIC) Trends are analyses of higher education literature contained in the ERIC database, describing major concerns in institutional practice. Perhaps no other trend has grown as rapidly as the literature on external constituencies, outreach, and public relations. This increase makes it clear that higher education institutions are focused on ways to develop relationships with businesses, non-profit organizations, schools, communities, and political organizations. These partnerships are commonly referred to as the "responsive university" or "engaged campus." Typically outreach was seen as being important to a democratic society and for improving the economy. These traditional arguments have been refined to be responsive to the new knowledge society, economy, and political system with a focus on: (1) the responsive university; (2) multidisciplinary research; (3) business partnerships; (4) K-16 partnerships; and (5) international outreach. Many institutions are developing models to serve as guides for developing partnerships. As partnerships become implemented, a balance between traditional academic values and the different value systems of outside groups must be found. External partnerships should not be limited to the local community. Emphasis should be placed on building an infrastructure for collaboration on international outreach. The social value of colleges and universities to prepare young people for their roles in society as it exists today and creating a new and potentially better society must be acknowledged. (Contains 11 references.) (EMS)
Descriptors: Cooperation, Educational Trends, Higher Education, Interdisciplinary Approach, International Programs, Outreach Programs, Partnerships in Education, Public Relations, School Business Relationship, School Community Relationship, Trend Analysis, Values
For full text: http://www.eriche.org.
Publication Type: ERIC Publications
Education Level: N/A
Sponsor: Office of Educational Research and Improvement (ED), Washington, DC.
Authoring Institution: ERIC Clearinghouse on Higher Education, Washington, DC.; George Washington Univ., Washington, DC. Graduate School of Education and Human Development.
Note: For related documents, see HE 033 500-506.