ERIC Number: ED446390
Record Type: RIE
Publication Date: 2000-Sep
Commercialism@School.com: The Third Annual Report on Trends in Schoolhouse Commercialism.
Molnar, Alex; Morales, Jennifer
This report details the seven categories tracked by the Center for the Analysis of Commercialism in Education (CACE) between 1990 and 1999-2000: sponsorship of programs and activities, exclusive agreements, incentive programs, appropriation of space, sponsored educational materials, electronic marketing, and privatization. The 1999-2000 report added an 8th category: fundraising. The total number of press citations found in CACE's database searches increased 23 percent between 1998-99 and 1999-2000. Commercial activities in schools appear to be continuing the upward trend observed throughout the 1990s. Furthermore, the growing interconnection of schoolhouse commercializing suggests that marketers are attempting to create a seamless advertising environment that surrounds children in and out of school. The drive to put technology in schools appears to be opening new channels for commercial activity in schools. In spite of the apparent increase in commercial activity, signs of disenchantment are beginning to emerge. Increasing attempts at the local, state, and federal levels to regulate or ban certain types of commercial activities are another indication of a developing public awareness of potential negative consequences of such activities. An appendix contains sources, search strategies, and search terms. (Contains 139 references.) (DFR)
Descriptors: Business, Charter Schools, Elementary Secondary Education, Internet, Merchandising, Privatization, Public Schools, Vendors
Full text: http://www.schoolcommercialism.org.
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: Wisconsin Univ., Milwaukee. Center for the Analysis of Commercialism in Education.