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ERIC Number: ED446342
Record Type: Non-Journal
Publication Date: 2000-Nov
Pages: 19
Abstractor: N/A
Reference Count: N/A
Monkey See, Monkey Do? Sexual Attitudes and Risk Taking among Media Users.
Chapin, John
A review of 25 years of research in "Human Communication Research" indicated that the mass media are a significant source of learning and that the media can and do affect attitudes, which in turn influence behaviors. Based on a community sample, a study sought to extend such findings by establishing a direct link between media use, sexual attitudes, and risk-taking behaviors. Study participants were randomly selected from several communities in western Pennsylvania; 162 adolescents and adults anonymously completed the survey instrument. Overall media use was found to be related to a number of risk behaviors and to the age of first sexual encounters. Better indicators of risk behavior were attitudes toward the media, preference for sexually explicit films, listening to music, and viewing television. Findings suggest the need to study preferences for individual media within different context for different users, to establish a link between media use and risk behaviors. (Contains 3 tables of data and 27 references.) (Author/NKA)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Pennsylvania