ERIC Number: ED446287
Record Type: RIE
Publication Date: 2000-Apr-9
Culture: A Filtration Process during Communication in Education.
de Lange, Rudi
This paper focuses on the filtration process of culture during communication in education with reference to visual elements. An introduction provides a review of some communication models--graphic representations of theories that attempt to predict and explain the process of communication. These simple models are discussed: Aristotle's model of linear communication; Laswell's model; Shannon and Weaver's model introducing the concept of "noise;" Schramm's structural model; Goss's structural model; and Berlo's Source, Message, Channel, Receiver (SMCR) model. These more complex models are then described: Pettersson's structural model; Rogers's convergence model; and Galtung and Ruge's linear gatekeeping model. This review shows that communication, as depicted in structural models, consists of several components that relate to each other and that several elements in the communication process can affect the eventual outcome of the communication process. The next section provides a perspective on the integration of culture and communication and focuses on factors with a potential negative or positive effect on the outcomes of picture-text learning material, such as the receiver's cultural and social status. The paper shows that culture and communication are inseparably linked and that culture is a lens or filter through which people receive, interpret, and transmit messages. (Contains 15 references.) (YLB)
Publication Type: Information Analyses; Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: In: TEND 2000: Proceedings of the Technological Education and National Development Conference, "Crossroads of the New Millennium" (2nd, April 8-10, 2000, Abu Dhabi, United Arab Emirates); see CE 080 883.