ERIC Number: ED445718
Record Type: Non-Journal
Publication Date: 2000-Jul
Reference Count: N/A
San Bernardino Valley College Strategic Enrollment Management Plan: Recruitment and Retention, 2000-2002.
Romero, David T., Ed.
The San Bernardino Valley College (California) Strategic Enrollment Management (SEM) Plan was developed to specifically increase student enrollment and to improve retention over 2000-2002, and thereafter. Presents the SEM plan in two parts: recruitment and retention. The date, description, action, person responsible, date needed, date completed, and budget of each of these two plans are also tabularized. Recruitment includes many advertising and promotional campaigns. The primary strategy is the use of direct mail, newspaper, radio, and on-screen advertising in local theaters. Print advertising has also been developed for minority newspapers in the college's service area. On-screen advertising has been secured at the two most popular cinemas in the service region. Special events have also been scheduled such as workshops, seminars, and open houses for financial aid, vocational education, sports and fitness, and career planning. Retention calls for the creation of Focus Groups to identify those things inside and out of the classroom that "work" and, in some cases, "do not work." Another aspect of the plan calls for weekly activities for students during the initial few weeks of a semester. By fall of this year, it is a goal to provide each student with a free e-mail address. A faculty-to-faculty mentoring program is also part of this plan. (VWC)
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: San Bernardino Valley Coll., CA.