ERIC Number: ED445615
Record Type: RIE
Publication Date: 1999-May
Reference Count: N/A
Top Ten Trends in Enrollment Management. Synopsis: Higher Education Research Highlights.
Wolff, Tracy L.; Bryant, Peter S.
This national survey of college and university enrollment management practices examines how current technology is being used to make enrollment management more efficient and cost-effective. The report finds that more enrollment managers use advanced tracking, research, and analysis systems to determine the most effective outreach methods; they employ more sophisticated outreach techniques; and they determine recruiting and enrollment costs for specific sizes and types of class. Ten trends emerge from analysis of the survey: (1) yield rates are declining; at public institutions only 22 percent of inquiring freshmen actually apply; (2) planning for change has increased and institutions are developing innovative strategies to yield higher enrollment numbers; (3) internal reporting relationships are shifting, and more enrollment officers now report directly to the president; (4) enrollment budgets and salaries are larger; (5) tuition discount rates are increasing; the freshman discount rate stands at 5.4 percent for public institutions and 30.5 percent for private institutions; (6) more targeted outreach strategies are being used; (7) there is more strategic use of financial aid as a recruitment tool to attract the desired mix of students; (8) use of Web sites has increased; (9) use of direct mail has been expanded; and (10) telecounseling is being used to reach prospects. (CH)
Descriptors: Admission (School), Admissions Officers, College Admission, College Applicants, College Bound Students, College Choice, College Freshmen, Declining Enrollment, Educational Technology, Enrollment Management, Enrollment Trends, Higher Education, No Shows, Paying for College, School Demography, Student Financial Aid, Student Recruitment
USA Group Foundation, H917, P.O. Box 7039, Indianapolis, Indiana 46027-7039. Tel: 317-951-5755; Fax: 317-951-5063; Web site: http://www.usasgroup.com.
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: USA Group Noel-Levitz, Iowa City, IA.