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ERIC Number: ED445370
Record Type: Non-Journal
Publication Date: 1994
Pages: 206
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
The Use of Mainstream Media To Encourage Social Responsibility: The International Experience.
Henry J. Kaiser Family Foundation, Menlo Park, CA.
This report details findings of a study which consisted of two main components: an analysis of the experience of international agencies in using mass media entertainment to stimulate changes in health behaviors; and an inventory of the main international projects which have utilized mass media entertainment for educational purposes. Following a preface, findings of the study's first component are found in the report's next two sections: Introduction to Entertainment Education; and Lessons Learned. These sections of the report examine some of the key issues related to using an entertainment-education approach for reproductive health promotion, both internationally and in the United States, as well as selected examples of projects with other educational purposes--such as AIDS prevention and literacy. Information in these sections of the report is based on a literature review and interviews with the most active agencies in international reproductive health promotion; a list and description of the agencies interviewed may be found in Annex 2. The next section, Inventory of Projects, presents information on 52 projects which have used an entertainment-education approach--with few exceptions, the inventory descriptions include evaluation results to document whether each project reached its goals. According to the report, the inventory is broken into six main categories: multiple media (more than one entertainment media utilized); television (soap operas, dramas, variety shows), radio (soap operas, dramas, variety shows); popular music; film/video; and comics. Contains an 86-item bibliography. Annex 1 contains an overview of selected domestic projects and Annex 2 lists relevant organizations and experts. (NKA)
The Henry J. Kaiser Family Foundation, 2400 Sand Hill Rd., Menlo Park, CA 94025. Toll free (800) 656-4533, Web site: http://www.kff.org.
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Henry J. Kaiser Family Foundation, Menlo Park, CA.