ERIC Number: ED445370
Record Type: Non-Journal
Publication Date: 1994
Reference Count: N/A
The Use of Mainstream Media To Encourage Social Responsibility: The International Experience.
Henry J. Kaiser Family Foundation, Menlo Park, CA.
This report details findings of a study which consisted of two main components: an analysis of the experience of international agencies in using mass media entertainment to stimulate changes in health behaviors; and an inventory of the main international projects which have utilized mass media entertainment for educational purposes. Following a preface, findings of the study's first component are found in the report's next two sections: Introduction to Entertainment Education; and Lessons Learned. These sections of the report examine some of the key issues related to using an entertainment-education approach for reproductive health promotion, both internationally and in the United States, as well as selected examples of projects with other educational purposes--such as AIDS prevention and literacy. Information in these sections of the report is based on a literature review and interviews with the most active agencies in international reproductive health promotion; a list and description of the agencies interviewed may be found in Annex 2. The next section, Inventory of Projects, presents information on 52 projects which have used an entertainment-education approach--with few exceptions, the inventory descriptions include evaluation results to document whether each project reached its goals. According to the report, the inventory is broken into six main categories: multiple media (more than one entertainment media utilized); television (soap operas, dramas, variety shows), radio (soap operas, dramas, variety shows); popular music; film/video; and comics. Contains an 86-item bibliography. Annex 1 contains an overview of selected domestic projects and Annex 2 lists relevant organizations and experts. (NKA)
Descriptors: Foreign Countries, Global Approach, Health Behavior, Health Education, Health Promotion, International Organizations, Mass Media, Media Research, Reproduction (Biology), Social Agencies, Social Responsibility
The Henry J. Kaiser Family Foundation, 2400 Sand Hill Rd., Menlo Park, CA 94025. Toll free (800) 656-4533, Web site: http://www.kff.org.
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Henry J. Kaiser Family Foundation, Menlo Park, CA.