ERIC Number: ED444454
Record Type: RIE
Publication Date: 2000
eEducation: Interdisciplinary Crossroads. Research Paper: Connecting Technology to Teaching and Learning.
Micken, Kathleen S.; Cutting, Alan C.
This paper presents the framework used in implementing "Marketing on the Web," an interdisciplinary course that integrates marketing and technology strategies, with an approach that is grounded in cognitive psychology and in constructionist theory. Though applied at the undergraduate level, the framework may be adapted to primary through graduate levels. The course is co-taught by two faculty: one from computer information systems (CIS) and one from marketing. Experimenting, creating, revising, discussing, publishing, and reflecting on works of their own, students are able to understand theory through action and experience the business value of technology through its application. Following discussion of the conceptual foundation, the instructional strategy is outlined, based on the five instructional principles suggested by Marzano and Reid et al. These include: Motivation: The Engagement Phase; Acquiring and Integrating Knowledge: The Exploration Phase; Extending and Refining Knowledge: The Transformation Phase; Using Knowledge Meaningfully: The Presentation Phase; and Productive Habits of Mind: The Reflection Phase. Contains 32 references. (AEF)
Descriptors: Active Learning, Computer Assisted Instruction, Computer Literacy, Constructivism (Learning), Curriculum Design, Elementary Secondary Education, Group Instruction, Higher Education, Instructional Innovation, Integrated Activities, Interdisciplinary Approach, Learning Activities, Marketing, Student Developed Materials, Teaching Methods, World Wide Web
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Connecting @ the Crossroads, NECC 2000: National Educational Computing Conference Proceedings (Atlanta, GA, June 26-28, 2000); see IR 020 086.