ERIC Number: ED444216
Record Type: Non-Journal
Publication Date: 1997-Apr
Reference Count: N/A
Reflections of Girls in the Media: A Two-Part Study on Gender and Media. Summary of Key Findings.
This pamphlet summarizes the key findings of a two-part study that investigated the messages that young women (age 10 to 17) get from the media. A content analysis examined messages to girls across a range of media most heavily used by adolescent girls: television, movies, magazines, music videos, television commercials, and magazine advertisements. The accompanying national survey of young people sought to determine children's reactions to television's gender role messages. The pamphlet discusses key findings, which illustrate the dual role media play: media often offer girls strong, positive role models; yet media often reinforce female stereotypes, with appearance shown as more important for women than for men, and with the message that relationships are more important for women than occupations or careers. Key findings further show that: children believe television provides positive role models and messages about gender; children are aware of ways in which television reflects and may reinforce gender stereotypes; girls want to look like characters they see on television; more girls than boys think the kids on TV are like them and their friends; and girls turn often to many different types of media. The study provides evidence of the mixed--sometimes limiting--messages that media are sending to girls. It demonstrates that the messages sent in even one television show, movie, magazine, advertisement, or music video do not stand alone, but become part of a larger sphere of influence in girls' lives, and thus have the power to reinforce--or the potential to challenge--all other messages girls are sent. Ending notes offer information about the content analysis methodology; survey methodology; and about the sponsoring organizations. (SR)
Descriptors: Adolescents, Content Analysis, Females, Films, Gender Issues, Mass Media Effects, Mass Media Role, Popular Culture, Preadolescents, Role Models, Secondary Education, Sex Role, Sex Stereotypes, Television
The Henry J. Kaiser Family Foundation, 2400 Sand Hill Rd., Menlo Park, CA 94025. Tel. no. (800) 656-4533, website: http://www.kff.org.
Publication Type: Reports - Descriptive
Education Level: N/A
Sponsor: Henry J. Kaiser Family Foundation, Menlo Park, CA.; Children Now, Oakland, CA.
Authoring Institution: N/A