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ERIC Number: ED444215
Record Type: Non-Journal
Publication Date: 1997-Apr
Pages: 21
Abstractor: N/A
Reference Count: N/A
Reflections of Girls in the Media: A National Survey of Children. A Summary of Findings and Toplines.
This document presents a summary of a national telephone survey that examined messages sent to adolescent girls (ages 10 to 17) across 6 types of media most heavily used by adolescent girls: television, movies, magazines, music videos, television commercials, and magazine advertisements. The study asked what messages are sent about gender roles--primarily about the importance of appearance, relationships, and careers. The summary presents findings and highlights of the study as well as "toplines" (the full survey instrument with data tabulated for each item in the survey). Results indicated: (1) kids believe television provides positive role models and messages about gender; (2) kids, however, were also very aware of ways where television reflects and may reinforce some gender stereotypes; (3) girls want to look like the characters they see on television; (4) more girls than boys, in particular, think the kids on television are like them and their friends; and (5) girls turn often to many types of media. (Contains 15 notes.) (SR)
The Henry J. Kaiser Family Foundation, 2400 Sand Hill Rd., Menlo Park, CA 94025. Tel. no. (800) 656-4533, website:
Publication Type: Numerical/Quantitative Data; Reports - Descriptive; Tests/Questionnaires
Education Level: N/A
Audience: N/A
Language: English
Sponsor: Children Now, Oakland, CA.; Henry J. Kaiser Family Foundation, Menlo Park, CA.
Authoring Institution: N/A