ERIC Number: ED444213
Record Type: Non-Journal
Publication Date: 1997-Apr
Reference Count: N/A
Reflections of Girls in the Media: A Content Analysis. A Study of Television Shows and Commercials, Movies, Music Videos, and Teen Magazine Articles and Ads. An Executive Summary.
This document presents an executive summary of a study that examined messages sent to adolescent girls (ages 10 to 17) across 6 types of media most heavily used by adolescent girls: television, movies, magazines, music videos, television commercials, and magazine advertisements. The study asked what messages are sent about gender roles--primarily about the importance of appearance, relationships, and careers. The summary presents findings and highlights of the study, which illustrate the dual role media play. Results indicated: media often offer girls strong, positive role models; and media often reinforce female stereotypes, with appearance shown as more important for women than for men, and with the message that relationships are more important for women than occupations or careers. The study provides evidence of the mixed--sometimes limiting--messages that media are sending to girls. It demonstrates that the messages sent in even one television show, movie, magazine, advertisement, or music video do not stand alone, but become part of a larger sphere of influence in girls' lives, and thus have the power to reinforce--or the potential to challenge--all other messages girls are sent. (Contains 15 notes.) (SR)
Descriptors: Adolescents, Females, Films, Gender Issues, Mass Media Effects, Mass Media Role, Popular Culture, Preadolescents, Role Models, Secondary Education, Sex Role, Sex Stereotypes, Television
The Henry J. Kaiser Family Foundation, 2400 Sand Hill Rd., Menlo Park, CA 94025. Tel. no. (800) 656-4533, website: http://www.kff.org.
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Henry J. Kaiser Family Foundation, Menlo Park, CA.; Children Now, Oakland, CA.
Authoring Institution: N/A