ERIC Number: ED444211
Record Type: RIE
Publication Date: 2000-Aug
Reference Count: N/A
A View from the Ivory Tower to the Real World: A Survey of Those Who Teach Advertising Creative Courses.
Broyles, Sheri J.
A national survey of educators in advertising creative classes asked about teaching challenges as well as the same open-ended questions asked of Creative Directors in the Kendrick, Slayden, and Broyles (1996) study. Results showed some differences but more striking similarities. Both professors and professionals agree on the importance of conceptual ability and the portfolio for the entry-level creatives as well as bringing working professionals into the classroom. Findings suggest that the Ivory Tower and the Real World may not be all that different. (Contains 18 references and 3 tables of data.) (Author/RS)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (83rd, Phoenix, AZ, August 9-12, 2000).