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ERIC Number: ED444162
Record Type: Non-Journal
Publication Date: 1998-Aug-26
Pages: 7
Abstractor: N/A
Reference Count: N/A
The Promotion of Reading by Television: A Study of the Effects of the TV-Series "I've Already Got a Book."
de Vries, Rudi; Ohlsen, Ronald
This paper deals with research on the effects of the promotion of reading by means of the mass medium television and refers to a study done on behalf of the Reading Association (Stichting Lezen) and the Foundation for the Collective Propaganda of Dutch Books (Stichting Collectieve Propaganda van het Nederlandse boek), two Dutch literary institutions. The study concerns an evaluation of the effects of the program "I've Already Got a Book," which was broadcast once a week on Dutch television in 1995 and included interviews with authors and reviews of a wide range of newly published books. The purpose of the series was to promote reading. There is much confusion about the Dutch term for reading promotion ("leesbevordering"), because every institution in the field gives a different interpretation of the term. Attention is paid to the various definitions that can be distinguished and the argument is focused on "I've Already Got a Book." The study evaluated whether the books that were dealt with in the series were actually bought or borrowed on account of the series, and if so, by whom. A survey was therefore carried out in 13 large Dutch bookshops and borrowing figures were collected in libraries. A summary of the results of this study is given and some conclusions are provided concerning the promotion of reading by means of the television series. (Contains 14 references, 3 notes, and 2 tables of data.) (RS)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Netherlands