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ERIC Number: ED443463
Record Type: RIE
Publication Date: 2000
Reference Count: 0
Building Successful Relationships between Community Colleges and the Media. New Directions for Community Colleges, Number 110. The Jossey-Bass Higher and Adult Education Series.
Daniel, Clifton Truman, Ed.; Hastings, Janel Henriksen, Ed.
New Directions for Community Colleges, n110 Sum 2000
This edition of New Directions for Community Colleges describes current relationships between two-year colleges and the media across the country. The issue addresses three themes: the history of community colleges' relationships with press members; media's relationships with community college practitioners; and strategic college marketing through media outlets. This issue contains the following articles: "Community Colleges and the Media: Defining Identity" (Janel Henriksen Hastings); "The Importance of Being Honest: Building Relationships Between Media and College Personnel" (Clifton Truman Daniel); "Building Relationships with the Media: A Brief Working Guide for Community College Leaders" (Neal A. Raisman); "Community Colleges and the Media: Getting Effective Coverage for Your Institution" (Tim Thornton); "Community College Advancement through Relationships with the Newspaper Media" (Anthony Marquez); "Working with Media Outlets To Communicate with the Public" (Mark L. Wallace); "Using Demographics and Statistics To Inform Target Audiences" (Janel Henriksen Hastings); "Making the Case for 'Public Journalism'" (Lucy Lee); "The Media as Teacher: Helping Advisers, Mentoring Young Journalists" (Christine Tatum); "Your Site or Mine? Courting the Press Along the Information Superhighway" (Clifton Truman Daniel); and "Sources and Information: Media Relations in Community Colleges" (Barbara Tobolowsky). (VWC)
Descriptors: Community Colleges, Educational Cooperation, Institutional Advancement, Institutional Cooperation, Mass Media Effects, Mass Media Role, Partnerships in Education, School Business Relationship, Two Year Colleges
Jossey-Bass, Inc., 350 Sansome Street, San Francisco, CA 94104-1342 ($60 for individual subscriptions; $107 for institutions). Web site: http://www.jossey-bass.com.
Publication Type: Collected Works - Serials; ERIC Publications
Education Level: N/A
Sponsor: Office of Educational Research and Improvement (ED), Washington, DC.
Authoring Institution: ERIC Clearinghouse for Community Colleges, Los Angeles, CA.
Note: Published quarterly.