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ERIC Number: ED443121
Record Type: Non-Journal
Publication Date: 2000-Apr
Pages: 7
Abstractor: N/A
Reference Count: N/A
Imagining the Corporate World: Ethos, Application Letters, and the Student Writer.
Gale, Fredric G.
This paper discusses why student writers have so much difficulty in writing job application letters that will produce the desired result. The letter should get the reader interested in the student as a possible employee enough to look over the student's resume and then interview him or her. According to the paper, most technical writing students are under the "expressivist" influence of their first-year writing courses, while what is needed in technical and business writing courses is instruction in rhetoric, particularly in the concept of "ethos." The paper contends that the successful writer of an application letter must imagine a reader who is interested in the writer as a commodity, a unit of labor that will perform adequately a particular set of tasks within the company--someone who can fill the job opening. The paper suggests that teaching rhetoric enables students to learn the difference between knowing the conventions of a discourse and knowing that--as Kenneth Burke says--these conventions are established by societies as ways of acting together. (NKA)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A