ERIC Number: ED443091
Record Type: Non-Journal
Publication Date: 1999-Sep
Reference Count: N/A
Reaching Politicians through the Media.
This paper focuses on using the media to reach the public and, through the public, politicians regarding literacy issues. The paper gives some tips gleaned from recent convention symposia about attracting the audience, such as involving students, teachers, or both in interviewing authors, announcing community calendars about literacy events, sharing success stories, having radio call-ins, and localizing national programs. It also lists some key points on how to write a one-page summary of a story to be covered in the media. The paper comments on some recent newspaper articles about education and notes that writing for the media can be hard work. It states that many times opinion pieces are returned and not used, but that one way to extend the effort to reach politicians is by encouraging everyone who writes an article for a professional journal to write the same article for the popular media. The paper asks whether literacy researchers and educators are ready, willing, and able to provide the answers sought by politicians and the public. (NKA)
Descriptors: Audience Awareness, Elementary Secondary Education, Literacy, Mass Media, Persuasive Discourse
Publication Type: Opinion Papers
Education Level: N/A
Authoring Institution: International Reading Association, Newark, DE.