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ERIC Number: ED442394
Record Type: Non-Journal
Publication Date: 2000
Pages: 19
Abstractor: N/A
Reference Count: N/A
Salary-Trend Study of Faculty in Marketing Management and Research for the Years 1996-97 and 1999-00.
Howe, Richard D.
This report is part of an annual national survey that examines salaries of full-time teaching faculty in 54 selected academic disciplines. Data for the study were collected from a total of 296 public and 390 private four-year institutions from the baseline year of 1996-97 to the trend year of 1999-2000. This portion of the study covers salary data for 1,176 marketing management and research faculty at 153 public institutions and 454 faculty at 96 private institutions. A data table lists average salaries for both public and private participating institutions by faculty rank, faculty mix percent, and salary factors. Salary trend information is compared for public and private institutions for each of the two study periods with trend information for all fields and with the Consumer Price Index. The study found that for the 1999-2000 period the average salary of $70,013 for marketing management and research faculty in public institutions and the average salary of $71,268 for faculty in private institutions were, respectively, 22.0 percent and 30.3 percent higher than the average salary for all faculty in all major fields. The average salary increase was, respectively, 2.0 percent per year and 1.8 percent per year above the cost of living as measured by the Consumer Price Index. Appended is a list of the 54 selected academic disciplines and lists of the participating public and private colleges. (SM)
For full text:
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: College and Univ. Personnel Association, Washington, DC.
Authoring Institution: Appalachian State Univ., Boone, NC.