ERIC Number: ED442349
Record Type: RIE
Publication Date: 2000
A Board's Guide to Comprehensive Campaigns.
Schrum, Jake B., Ed.
Association of Governing Boards of Universities and Colleges
This guide examines the scope and structure of college and university comprehensive fund-raising campaigns. It focuses on the responsibilities of boards and trustees in planning, overseeing, and actively participating in such campaigns, which are defined as institutional fund-raising initiatives which take place over a predetermined time period, usually 5 to 7 years. Following a foreword by Richard T. Ingram and an introduction by Jake B. Schrum, the eleven chapters include: (1) "Building the Case for a Comprehensive Campaign" (Marion B. Peavey); (2) "Assessing Institutional Readiness" (Vance T. Peterson); (3) "Planning for a Comprehensive Campaign" (Richard B. Eason); (4) "Comprehensive Campaign Structure and Budget: Before, During, and After" (Jake B. Schrum); (5) "Achieving Trustee Ownership" (Philip G. Mazzara); (6) "Selecting and Using Professional Consultants" (Frederic C. Nahm); (7) "Trustees as Fund-Raisers" (Susan B. Green); (8) "Ensuring Campaign Integrity and Accountability" (Catherine Dunn); (9) "The Relationship Between Public Institution Governing Boards and Their Foundations During a Comprehensive Campaign" (Curtis R. Simic); (10) "Conclusion" n(Jake B. Schrum); and (11) "Afterword: Hints for a Successful Comprehensive Fund-Raising Campaign" (Jake B. Schrum). Two appendixes by Holly Madsen include: "The AGB Comprehensive Campaign Survey of Independent Colleges and Universities" and "The AGB Comprehensive Campaign Survey of Public Colleges and Universities." (RH)
Descriptors: Board Administrator Relationship, College Administration, College Governing Councils, Donors, Educational Finance, Endowment Funds, Financial Needs, Fund Raising, Governance, Governing Boards, Higher Education, Institutional Administration, Private Financial Support, Trustees
Association of Governing Boards of Universities and Colleges. 1133 20th Street NW Suite 300, Washington, DC 20036. Tel: 800-356-6317; Tel: 202-296-8400; Fax: 202-223-7053; Web site: http://www.agb.org
Publication Type: Collected Works - General
Education Level: N/A
Authoring Institution: Association of Governing Boards of Universities and Colleges, Washington, DC.