ERIC Number: ED442195
Record Type: Non-Journal
Publication Date: 1999-Sep
Reference Count: N/A
Cashing in on Kids: The Second Annual Report on Trends in Schoolhouse Commercialism, Years 1997-98--1998-99.
This report describes exclusive contractual agreements between businesses and public education agencies. It cites such examples as contracts between school districts and soft drink manufacturers, terming them "schoolhouse commercialism." It also provides data that explain why schools are so attractive to advertisers, and the reasons why schools "are in it for the money" as well. This is not an American phenomenon; it has spread outside the United States to Europe and Latin America. The report lists opposition to schoolhouse commercialism both in this country and abroad, as well as focused opposition to Channel One for its advertising and commercial use. The report also describes opposition to for-profit public schools, such as the Edison Project and Beacon Education Management. The growth of schoolhouse commercialism in the period 1997-98 to 1998-99 is explored, including sponsorship of programs and activities and the placing of advertising on school menus. An appendix contains sources, search strategies, search terms, and data tables. (Contains 123 references.) (DFR)
Descriptors: Commercial Television, Elementary Secondary Education, Health Education, Marketing, Merchandising, Public Schools, School Business Relationship, Tables (Data), Television Commercials, Vendors
For full text: http://www.uwm.edu/Dept/CACE/.
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: Wisconsin Univ., Milwaukee. Center for the Analysis of Commercialism in Education.