ERIC Number: ED442147
Record Type: Non-Journal
Publication Date: 2000-Jul
Media Literacy. ERIC Digest.
Abdullah, Mardziah Hayati
Noting that children today are growing up in a "media saturated" world in which mass media, including the Internet, have a commanding presence in daily life, this Digest argues that it is imperative for educators to teach what M. Megee (1997) calls "the new basic"--media literacy--so that learners can be producers of effective media messages as well as critical consumers of ideas and information. It discusses what media literacy is, understanding media messages, identifying stereotypes and biases, reading beyond realism, and understanding audiences. It concludes with possible learning activities and Web site addresses of three media literacy organizations. (RS)
Descriptors: Audience Awareness, Class Activities, Elementary Secondary Education, Mass Media, Mass Media Effects, Mass Media Role, Media Literacy, Social Bias, Stereotypes
ERIC Clearinghouse on Reading, English, and Communication, Indiana University, 2805 E. 10th Street, Suite 140, Bloomington, IN 47408-2698. Tel: 800-759-4723 (Toll Free); Web site: http://eric.indiana.edu/.
Publication Type: ERIC Publications; ERIC Digests in Full Text
Education Level: N/A
Sponsor: Office of Educational Research and Improvement (ED), Washington, DC.
Authoring Institution: ERIC Clearinghouse on Reading, English, and Communication, Bloomington, IN.