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ERIC Number: ED442142
Record Type: Non-Journal
Publication Date: 2000-Apr
Pages: 23
Abstractor: N/A
Reference Count: N/A
Using the Internet as a Classroom Information and Image Resource for the Development of a Television Advertising Campaign.
Murray, Michael
This report describes the use of the Internet as an image and information resource in an introductory television and radio production class (COMM 223: Principles of Radio and Television Production) at Western Illinois University. The report states that the class's two lab sections spent the first half of the semester preparing a television advertising campaign portfolio and the second half completing hands-on production assignments in radio. It discusses the specifics of the advertising campaign assignment, lab activities, and some of the problems students encountered in the production of their ad campaigns. The report also offers a brief comparison of Fall 1999 semester to previous semesters in terms of students' success in producing the ad campaign portfolios and their level of motivation and interest in the assignment. Appendixes provide examples of class materials and students' work, which are discussed in the report. (NKA)
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A