NotesFAQContact Us
Search Tips
ERIC Number: ED441263
Record Type: Non-Journal
Publication Date: 2000-Apr-1
Pages: 13
Abstractor: N/A
Reference Count: N/A
The Symbolic Role of Organizational Message Artifacts in a Communication System Assessment.
Meyer, John C.
This paper calls for the inclusion of narrative, thematic, and metaphor analysis as organizational assessment or communication audit methods and discusses some practical means of integrating these symbolic interpretational devices. The paper begins by defining the notion of symbol as the message content important to the organizational member. It then discusses four assessment methodologies: (1) textual analysis, or hermeneutics; (2) symbolic interactionism, or examining roles within organizations; (3) ethnomethodology, which examines construction of knowledge through interaction; and (4) phenomenology, which explores conscious experience. The paper continues by emphasizing three basic methods: observation, questioning, and transcribing organizational text. The paper concludes that, by practicing these methods, researchers will provide more compelling and deeper assessments of organizations. (Contains 16 references.) (EF)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A