ERIC Number: ED440774
Record Type: Non-Journal
Publication Date: 1999-Sep
Reference Count: N/A
Boys to Men: Entertainment Media. Messages about Masculinity: A National Poll of Children, Focus Groups, and Content Analysis of Entertainment Media.
Heintz-Knowles, Katharine; Li-Vollmer, Meredith; Chen, Perry; Harris, Tarana; Haufler, Adrienne; Lapp, Joan; Miller, Patti
Boys are especially active users of media, and researchers have suggested that the cumulative impact of media, such as television, movies, and music videos, may make them some of the most influential forces in boys' lives. This report presents the findings of a national poll of 1,200 young people (ages 10 to 17) and focus groups in which boys offered their own insights into the media. Sections include: (1) "Media That Boys Consume"; (2) "Sex and Violence"; (3) "Attributes of Male Characters"; (4) "Emotions, Sensitivity, and Vulnerability"; (5) "Problems and Solutions"; and (7) "Real Life Men vs. TV Portrayals." The report lists key findings from the poll, including the following: (1) children see men on television as leaders and problem solvers, funny, successful, confident, athletic, and focused on the opposite sex; (2) male characters in the media rarely cry; (3) one in five male characters employs some form of physical aggression to solve problems; (4) over one-third of children say that they never see television males performing domestic chores such as cooking and cleaning; (5) male characters of color are more likely to focus on solving problems involving family, personal, romantic, or friendship issues, while white male characters are consistently motivated by succeeding in work, preventing and managing disaster, and pleasing nonromantic others; and (6) across race and gender, the majority of children believe that the boys and men they see on television are different from themselves, boys that they know, their fathers, and other adult male relatives. (LPP)
Descriptors: Adolescent Attitudes, Adolescents, Audience Response, Blacks, Childhood Attitudes, Children, Content Analysis, Films, Focus Groups, Males, Masculinity, Mass Media Effects, Mass Media Role, Media Research, Sex Role, Television Research, Television Viewing, Whites
For full text: http:// www.childrennow.org/media/boystomen/boystomen-media.pdf.
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Amateur Athletic Foundation of Los Angeles, CA.
Authoring Institution: Children Now, Oakland, CA.