ERIC Number: ED440502
Record Type: RIE
Publication Date: 1999
Selling without $$: Grassroots Advocates of Gifted and Talented Education Meet the Media.
Wood, Mary Eileen
This monograph describes media strategies that advocates for gifted children can use to promote gifted and talented education. It begins by discussing different types of media outlets that advocates can use to get their message across, including television, radio, newspapers, and the Internet. The tools of media work are then described. Ways to write a press release are provided, along with a sample press release. Information is also provided on writing media advisories, creating pitch letters, attending ascertainment meetings, scheduling editorial board meetings, writing letters to the editor and "op-eds," and doing radio interviews. The monograph closes by emphasizing the need to consider the right timing for advocacy efforts. A list of target groups for advocacy efforts is also provided. Appendices include a summary of media outlets, a sample press release, a sample media advisory, a sample letter to the editor, and a list of possible newsworthy events that can garner media attention for gifted education. (CR)
Descriptors: Child Advocacy, Elementary Secondary Education, Gifted, Internet, Mass Media Use, Media Selection, Newspapers, Public Relations, Public Support, Publicity, Radio, Talent, Television
AGATE--Advocacy for Gifted and Talented Education in New York State), P.O. Box 289, Solvay, NY 13209.
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: Advocacy for Gifted and Talented Education in New York State, Solvay.