ERIC Number: ED440413
Record Type: Non-Journal
Publication Date: 2000
Reference Count: N/A
Good News! How To Get the Best Possible Media Coverage for Your School.
Conners, Gail A.
This step-by-step guide shows educators how to create a positive public perception of their schools--even if they have no background in public relations. It gives readers an inside look at the media and outlines simple steps to becoming media savvy. Through real-life scenarios, readers will discover how valuable and easy it is to create goodwill for their schools. Chapters of the book are: (1) Using "The Bleiker Lifepreserver" for Positive School-Community Relations; (2) Building Credibility and Accountability with the Community; (3) Developing a Communications Plan; (4) Creating a Positive Relationship with the Media; (5) Crisis Communications: Schools in Turmoil; (6) Forming Partnerships in Communications; and (7) Designing Newsletters and Web Sites. (Contains 9 references and addresses of 8 organizations that can help educators with their public relations efforts.) (RS)
Descriptors: Credibility, Crisis Management, Elementary Secondary Education, Layout (Publications), Mass Media, Newsletters, Public Relations, School Community Relationship, World Wide Web
Corwin Press, Inc., 2455 Teller Road, Thousand Oaks, CA 91320 (clothbound: ISBN-0-7619-7506-3, $61.96; paperback: ISBN-0-7619-7507-1, $27.95). Tel: 805-499-9734; Web site: http://corwinpress.com; e-mail: email@example.com.
Publication Type: Books; Guides - Non-Classroom
Education Level: N/A
Authoring Institution: N/A