ERIC Number: ED440033
Record Type: Non-Journal
Publication Date: 2000
Reference Count: N/A
Two American Entrepreneurs: Madame C. J. Walker and J. C. Penney. Teaching with Historic Places.
This lesson is based on the National Historic Landmark files, "Madame C. J. Walker Building" and "J. C. Penney Historic District," as well as other relevant sources. The lesson first discusses the Indianapolis (Indiana) site of Madame Walker's cosmetics business. The building is a 4-story brick structure completed in 1927. Another building built around 1897, the Golden Rule Store, a thousand miles west of Indiana in Kemmerer, Wyoming was the site of J. C. Penney's first department store, the other object of this lesson. The lesson shows how these two historic buildings provide insight into the characters of two of this country's most famous business people. Both Madame Walker and J. C. Penney overcame great odds and both combined a desire to serve others with great financial success. The lesson could be used in U.S. history courses in units on early 20th-century business development. It provides a contrast to the typical textbook coverage that tends to emphasize the "robber barons," while giving little information on the success stories of other exceptional people who moved from rags to riches. The lesson could also be used to enhance the study of African American history or women's history. The lessons present objectives and materials for students. The lesson is divided into the following sections: (1) "Setting the Stage: Historical Context"; (2) "Locating the Site: Maps"; (3) "Determining the Facts: Readings"; (4) "Visual Evidence: Images"; (5) "Putting It All Together: Activities"; and (6) "Supplementary Resources." (BT)
Descriptors: Black Achievement, Black History, Buildings, Built Environment, Elementary Secondary Education, Entrepreneurship, Females, Heritage Education, Historic Sites, Merchants, Primary Sources, Social Studies, United States History, Womens History
Teaching with Historic Places, National Register of Historic Places, National Park Service, 1849 C Street NW, Suite NC400, Washington, DC 20240. Tel: 202-343-9536. For full text: http://www.cr.nps.gov/nr/twhp/wwwlps/lessons/walker/
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Authoring Institution: National Park Service (Dept. of Interior), Washington, DC. National Register of Historic Places.