ERIC Number: ED439648
Record Type: RIE
Publication Date: 1999
Reference Count: N/A
Faculty as Donors: Why They Give to Their Employing Institutions.
Holland, A. Priscilla; Miller, Michael T.
Fund raising activities are increasingly important for colleges and universities, as state and federal support diminishes and tuition has not adequately compensated for the public decreases. Thus, a school's faculty is a promising area for potential giving since these professionals are typically donors to a variety of community and nonprofit organizations. This study examined why faculty chose to contribute to their employing institution. A questionnaire mailed in spring 1997 to full-time faculty at three universities (a research university, a regional comprehensive university, and a liberal arts institution) queried respondents on demographic information, motivations for giving, and fund-raising strategies. There were 207 responses. Responses to the demographic questions revealed that half of all faculty who contributed held the rank of professor, were tenured, and were not graduates of their employing institution. Primary motives identified for giving included: altruism; a sense of social responsibility; self-fulfillment; professional attitude; conviction; and institutional loyalty. In response to fund-raising strategies, respondents rated telephone solicitation as the most effective. Tables summarize responses by institution type, by demographic data, and by motivation. (RH)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: N/A