ERIC Number: ED439457
Record Type: RIE
Publication Date: 1998
Reference Count: N/A
Media Research Techniques. 2nd Edition.
Berger, Arthur Asa
Suggesting it is a good idea for students to try their hands at doing media research themselves, this book presents a number of research projects that students will find interesting and that they can do with minimum experience in a limited amount of time. The second edition has added chapters on experimentation, historical research, comparative research, and participant observation. Chapters in the book are: (1) Guided Research Projects; (2) Research Logs; (3) Content Analysis: Newspaper Comics Pages; (4) Survey Interviews: Media Utilization; (5) Social Roles: Television Soap Opera Characters; (6) Depth Interviews: Favorite Singers and Recordings; (7) Rhetorical Analysis: Magazine Advertisements; (8) Library Research: Audiences of Radio Talk Shows; (9) Focus Groups: Reasons for Attending Films; (10) Experiments: Humor; (11) Participant Observation: Video Game Players; (12) Historical Research: Images of Shopping Malls in the Popular Press; (13) Comparative Analysis: Images of Disneyland (and Disney World) in the American Popular and Scholarly Press; (14) Writing with Style; (15) Avoiding Common Writing Errors; (16) Avoiding Common Reasoning Errors; and (17) Writing a Research Report. (Contains 39 references.) (RS)
Descriptors: Comparative Analysis, Content Analysis, Focus Groups, Higher Education, Media Research, Popular Culture, Research Methodology, Research Skills, Student Research, Surveys, Writing for Publication, Writing Skills
Sage Publications, Inc., 2455 Teller Road, Thousand Oaks, CA 91320 (hardbound: ISBN-0-7619-1536-2, $57; paperbound: ISBN-0-7619-1537-0, $30). Tel: 805-499-0721; e-mail: firstname.lastname@example.org; Web site: http://www.sagepub.com.
Publication Type: Books; Guides - Classroom - Learner
Education Level: N/A
Authoring Institution: N/A