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ERIC Number: ED439453
Record Type: Non-Journal
Publication Date: 1998
Pages: 17
Abstractor: N/A
Reference Count: N/A
Teaching with and about Film and Television: Integrating Media Literacy Concepts into Management Education.
Hobbs, Renee
This paper reviews some characteristics of video-based educational materials by describing the intellectual heritage of the movement to include media analysis and media production as basic skills for the information age. The paper identifies the opportunities and challenges that management educators face in the use of video-based tools in both business settings and in higher education. Because of practical work and scholarship, educators have begun to agree on elements which should always be considered when film and television messages are used in the classroom. These concepts are: awareness of the constructed nature of representations in both print and visual media; knowledge about the economic and political context in which media messages are produced by a number of different institutions with specific objectives and goals; and awareness and knowledge about the ways in which audiences construct meaning from messages and about the variety of processes of selecting, interpreting, and making use of messages in various forms. By helping students to internalize a basic set of questions to ask when encountering any message, educators can reshape the process of viewing from a passive process to a reflective process. Educators should recognize their role, as long-term stakeholders, in helping to reshape the cultural environment by building the reasoning and analysis skills of the workers, parents, and leaders of the future. (Contains 28 references.) (NKA)
Publication Type: Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A