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ERIC Number: ED438799
Record Type: Non-Journal
Publication Date: 1998-Oct
Pages: 16
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
A Behavioral Model of Information Seeking on the Web--Preliminary Results of a Study of How Managers and IT Specialists Use the Web.
Choo, Chun Wei; Detlor, Brian; Turnbull, Don
This paper develops a new behavioral model of information seeking on the Web by combining theoretical elements from information science and organization science. The model was tested during the first phase of a study of how managers and information technology (IT) specialists use the Web to seek external information as part of their daily work. Participants answered a questionnaire and were interviewed individually in order to understand their information needs and information seeking preferences. A custom-developed tracker application was installed on their workplace computers, or their browsers were redirected through a proxy server set up by the research team. Participants' Web-use activities were then monitored continuously for two work weeks. The tracker application recorded participants' Web browser actions, while the proxy recorded HTTP requests and transfers. In a follow-up round of personal interviews, participants recalled critical incidents of using information from the Web. Data from the questionnaire, interviews, and the tracker and server log files supplied a rich database for study. Results were found to be compatible with the behavioral model proposed. Overall, the study suggests that a behavioral framework which relates motivations (strategies and modes of viewing and searching) and moves (tactics used to find and use information) may be helpful in analyzing Web-based information seeking. Findings also suggest that multiple, complementary methods of collecting qualitative and quantitative data may be used within a single study to compose a richer portrayal of how individuals seek and use Web-based information in their natural work settings. (Contains 18 references.) (Author/AEF)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A