For educators interested in developing Web sites, four major issues should be addressed--ethics, prerequisites, design, and layout. By giving attention to these four areas, teachers will develop Web sites that improve their teaching and increase the opportunities for student learning. Each of these areas is addressed in detail, including: definitions of ethical behavior and copyright, along with fair use guidelines (ethics); basics needed to access the Internet, as well as other software and computer knowledge needed (prerequisites); researching and developing a theme for personalizing the Web site, considerations for determining the audience, and communicating ideas effectively and creatively (design); and creating thumbnail sketches and a storyboard, along with tips for addressing layout concerns (layout). (Contains 11 references.) (AEF)