ERIC Number: ED438627
Record Type: RIE
Publication Date: 1999-Sep
Charter Schools & Community Relations: An Annotated Video Transcript.
Blaha, Karen Lytle, Ed.; Vincent, Susan, Ed.; Schwendiman, Jed, Ed.
This annotated video transcript follows the discussion of six experts in community relations and charter schools. The panel was convened as part of an initiative to identify the specific needs of charter-school founders and to develop a leadership-training program designed to address those needs. Each member of the panel shared his or her insights on public relations, community relations, and public affairs. They emphasized the need for continued, planned, and active participation with and within a community to maintain and enhance its environment to the benefit both of the organization and the community. The experts discussed the four steps of plan development--research, planning, implementation, evaluation--and the importance of acknowledging milestones and special events in the life of a charter school. They also underscored the importance of message development and the use of the op-ed section of the newspaper, an important source of information for community leaders. Some of the other topics considered by the panel include the use of public-relations experts and the building of relationships. Ways in which charter-school leaders can circulate their message are through letters to the editor, presentations, targeting audiences (potential students and parents), and a Web site. (Contains 12 references.) (RJM)
Descriptors: Charter Schools, Community Relations, Educational Administration, Educational Development, Elementary Secondary Education, Long Range Planning, Program Development
Northwest Regional Educational Lab., 101 S.W. Main St., Suite 500, Portland, OR 97204 (annotated videotape transcript and 40-minute videotape, $35; videotape only, $15; transcript only, $20). Tel: 503-275-9519; Fax: 503-275-0458; e-mail: firstname.lastname@example.org; Web site: http://www.nwrel.org/charter/charterpubs.html.
Publication Type: Guides - Non-Classroom; Opinion Papers
Education Level: N/A
Sponsor: Department of Education, Washington, DC.
Authoring Institution: Northwest Regional Educational Lab., Portland, OR.
Note: The videotape transcribed here is not available from ERIC.