A study was conducted to identify effective recruitment techniques as reported by students within baccalaureate automotive technology programs. Participants in the study were 382 students (freshmen through seniors) of 8 universities in the United States that offer automotive technology baccalaureate degrees. The following sixteen recruitment factors were isolated and rated by the students: friends at college or high school; college catalog; high school/community college counselor or teacher; parents and relatives; university alumni; reputation of the automotive program; technology recruitment activities; university recruiters visiting high school; athletic advisor or coach; admissions office at the university; campus visit; reputation of the university; university recruiters visiting community college; location; bulletin board advertising at student's school; promotional materials; and articulation or direct transfer from community college. Student ratings showed the following five recruitment factors to be the most influential: reputation of the automotive program; reputation of the university; job placement and career opportunities; parents and relatives; campus visit; and recommendation of the automotive teacher. (Contains 28 references.) (KC)