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ERIC Number: ED437687
Record Type: Non-Journal
Publication Date: 1999-Nov
Pages: 15
Abstractor: N/A
Reference Count: N/A
A Descriptive Analysis of Best-Selling Basic Course Texts.
Worley, David W.; Worley, Debra A.; McMahan, David
A study examined eight best-selling hybrid texts for public speaking or speech communication courses, looking at how each text is organized, what the focus is, which topics are included, how many pages are dedicated to each topic, which pedagogical features are incorporated into each text, and what ancillaries are available with each text. The study's methodology was a descriptive content analysis of the texts. Analysis revealed that, for the most part, these eight texts are highly similar. While four of the texts offer unique chapter topics and while three of the texts provide greater coverage of public speaking essentials, nevertheless, the similarities among texts far outweigh the differences. Pedagogical features are also fundamentally similar. Reviewers may note more distinctive differences, however, when considering the ancillaries available with these texts--especially technological enhancements such as CD-ROMs, Power Point, and Web sites. Future research would do well to focus upon an in-depth analysis of the theories, concepts, philosophical assumptions, and skills found in best-selling textbooks. Moreover, a descriptive study that includes all available textbooks written for the basic hybrid communication course may also add important information to help adopters select textbooks appropriate to their individual courses and institutions. (Contains 4 tables and 7 references.) (NKA)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A