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ERIC Number: ED437684
Record Type: Non-Journal
Publication Date: 1999
Pages: 29
Abstractor: N/A
Reference Count: N/A
Observing Power and Ideology in a Corporate Language Class.
Allen, Myria W.
This ethnography reports on how power flowed along communication channels and how communication was the means through which power was exercised and developed when the author was a participant-as-observer in a 10-week Spanish language class offered by a major manufacturing company to its line supervisors. The paper focuses on whether or not class attendance was truly voluntary following a memo regional management circulated and on the cultural content covered in the class. Segmented power relations in the institutional structure, as illustrated by the memo, led to material communicative practices (the language class) which attempted to convey various ideologically produced interpretative frames (e.g., personal success, teamwork, enhanced task effectiveness, and Anglo-American superiority) to the line supervisors. (Contains 32 references.) (Author/RS)
Publication Type: Reports - Evaluative; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A