ERIC Number: ED437680
Record Type: Non-Journal
Publication Date: 1992
Reference Count: N/A
Advertising and the Economy: A Teaching Package.
Proctor and Gamble Co., Cincinnati, OH.
This teaching packet is designed to enrich lessons and motivate students, and is based on real-life marketing problems. The packet includes a booklet containing background for instructors on advertising's crucial economic role and its history in the United States, eight reproducible lessons, and teaching tips for each lesson. The packet also includes a poster designed to complement the lessons. Lesson titles include: (1) "Choosing Which Wants to Satisfy"; (2) "Using Ads To Link Buyers and Sellers"; (3) "How Advertising Affects Behavior"; (4) "Using Ads To Set Products Apart"; (5) "What Ads Contribute to the Nation's Output"; (6) "How Advertising Adapts to the Business Cycle"; (7) "How Ads Fuel Economies of Scale"; and (8) "Targeting Markets for New Products." Appendixes present sample advertisements. (EF)
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Practitioners; Teachers
Authoring Institution: Proctor and Gamble Co., Cincinnati, OH.