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ERIC Number: ED437671
Record Type: Non-Journal
Publication Date: 1999-Nov
Pages: 23
Abstractor: N/A
Reference Count: N/A
Incorporating Global/Multicultural Perspectives in Public Relations Education: An Ethnographic Account.
Bardhan, Nilanjana
This paper points out that in public relations (PR) the global network approach is fast catching on along with the trend of opening subsidiary offices and entering joint ventures and affiliations with PR agencies in various parts of the world. The paper discusses the need to build theory in the area of international public relations so that educators can teach their students about practicing PR in a global sense and offers several models that hold potential for elucidating an epistemology. It considers the current state of international PR education in the United States and outlines nine pedagogical strategies drawn from current research. The paper then suggests 10 pedagogical strategies drawn from personal cross-cultural experience, noting that experiential learning (inside and outside the classroom environment) seems to be the primary catalyst necessary for building realization, openness, appreciation, and eventually eagerness to learn about different cultures and peoples. As part of the overall inquiry for this paper, 22 undergraduate PR research methods students wrote narratives about interest or lack of interest in the global/multicultural aspects of the PR profession, with lack of contact with cultural difference cited as the main reason for lack of interest. The paper then questions whether interest in international public relations can be sparked in the classroom and offers 10 suggestions for what the PR educator can do to make international public relations "real." (Contains 44 references and the narrative assignment.) (NKA)
Publication Type: Information Analyses; Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A